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Schedule

Friday, March 12, 2021 (10 am – 8 pm ET)

10:00 am – 11:15 am

Habits for creativity, organization, productivity & working when times are hard
These journalists share the habits and practices that enable them to churn out columns and books, not to mention films and podcasts, while also raising a family. They’ll offer productivity and creativity hacks, and get vulnerable about how to keep going in the face of hate mail, setbacks, or a global pandemic.

  • Laura Vanderkam, author, I Know How She Does It, podcast host, speaker
  • Aisha Sultan, St. Louis Post-Dispatch columnist and filmmaker
  • Christine Koh, Boston Mamas founder, podcast host, author, creative director
  • Moderator: Jyoti Gupta, educator and author, Different Differenter

11:30 am – 12:45 pm

Keynote Address
Stay tuned for the keynote announcement!

1:00 pm – 2:15 pm

What editors want in a pitch
This roundtable of parenting editors will address how to pitch their publication, what to include, how to get their attention, and what NOT to do in order to land a byline.

  • Anna Halkidis, Parents
  • April Hussar, Romper
  • Courtney Schley, editor, New York Times 
  • Sherisa DeGroot, Raising Mothers

2:15 pm – 2:45 pm

Lunch / yoga / stretch break

2:45 pm – 4:00 pm

Writing with an intersectional lens
The most meaningful stories often deal with an issue of identity, whether race, gender, LGBTQ+ or disability. This panel of writers will discuss how to navigate intersecting identities and sensitively cover marginalized communities. They’ll offer advice for when to step back from a story and how to pitch these complex stories to editors.

  • Jen Malia, professor and author, Too Sticky
  • Dani McClain, author, The Political Power of Black Motherhood
  • Rochaun Meadows-Fernandez, founder of #FreeBlackMotherhood
  • Priscilla Blossom, writer
  • Moderator: Kirsten Palladino, author, Equally Wed

4:15 pm – 5:30 pm

Inside the book deal
How do you write a winning book proposal? Pitch an agent? This panel of publishing industry pros will answer your questions about the path to a book deal. They’ll tell you how to navigate the process — and manage your emotions along the way.

  • Howard Yoon, literary agent, Ross Yoon
  • Jordan Shapiro, author, Father Figure and The New Childhood
  • Nefertiti Austin, Motherhood So White

5:45 pm – 7:00 pm

Connecting with your audience
No matter your goal, platform is key. But should that be a newsletter, podcast, social media presence? This panel with share their secrets for connecting with your audience, building a following, and maybe even getting a shoutout from Eva Mendes on Instagram.

  • Clint Edwards, author, Father-ish and creator, Daddy Blog
  • Leslie Arreola Hillenbrand, founder, Latinx Parenting
  • Michelle Woo, editor at Forge, author, Horizontal Parenting

7:00 pm – 8:00 pm

Cocktail party / structured networking / interest groups

Saturday, March 13, 2021 (10 am – 8 pm ET)

10:00 am – 11:15 am

Monetize your voice: how to break into podcasting or speaking
How do you launch a speaking career? Can you make money as a podcaster, now that the market is so flooded? This panel will discuss the ways your words can make money off the page.

  • Jessica Lahey, author, The Gift of Failure and The Addiction Inoculation, co-host, #AmWriting Podcast

11:30 am – 12:45 pm

Keynote: A Conversation with Gemma Hartley
From a viral Harper’s Bazaar article to a book deal in a preempt, Gemma Hartley will share the journey of her book, Fed Up: Emotional Labor, Women and the Way Forward. Her book — written in just six months — resonates even more now, after a year of pandemic parenting, work, lockdown and being stretched from all ends. Gemma will answer your questions about what worked in pitching her article, promoting it, choosing an agent, writing the book and all the lessons she learned along the way. Fed Up has been translated into 6 languages, and has taken Gemma to speak at the Sydney Opera House in Australia and the Gothenburg Book Fair in Sweden as well as TV appearances with Good Morning America and The Social.

1:00 pm – 2:15 pm

Become an editor’s go-to writer
How do you land regular bylines in national publications, have your emails returned and even receive assignments? This panel of top editors will explain what they’re looking for in a writer, their outlet’s needs, and how to stand out from the pack.

  • Amy Joyce, On Parenting editor, Washington Post
  • Laura Lambert, managing editor, MOJO
  • Roberta Zeff, editor, New York Times
  • Esther Cheung Carlstone, Mom.me (invited)

2:15 pm – 2:45 pm

Lunch / yoga / stretch break

2:45 pm – 4:00 pm

Making a living as a parenting journalist
What revenue goals should you set as a parenting journalist? Can you negotiate better rates? This panel will address the dollars and cents, and offer different models for making a living while doing what you love.

  • Damon Brown, author, Build From Here
  • Jenni Gritters, co-host, The Writers’ Coop
  • Matt Villano, writer
  • Moderator: Sa’iyda Shabazz, writer

4:15 pm – 5:30 pm

LGBTQIA+ parents and writing

 

5:45 pm – 7:00 pm

Essays: craft, pitching and protecting your children’s privacy
Mining your life for inspiration is one thing — but how do you handle it when your child’s life is central to your essays? Or if you’re writing on a topic that could be hard for them to read, some day? Panelists will discuss the craft of personal essays, privacy concerns when writing about your offspring and how to get into your dream publication.

  • Doreen Oliver, playwright, Everything Is Fine Until It’s Not
  • Tyrese Coleman, author, How to Sit
  • Vanessa Hua, author, A River of Stars and Deceit and Other Possibilities
  • Moderator: Olivia Monahan, editor-at-large, Voices SAC, Sacramento Bee
     

7:00 pm – 8:00 pm

Cocktail party / structured networking / interest groups